10 of the Best Sample Cover Letters and the Cover Letter Tips to Get A Job


Will you please try using a two column cover letter?

I’ve always loved this idea, but don’t know anyone who has tried it – a two column cover letter. Everyone knows I’m big on studying cover letters to find out what has been proven to work. I never give cover letter advice unless I’ve seen it work time and time again. I like to think that’s what sets me apart when it comes to cover letter consultation. However, the idea of a two column cover letter is just too powerful to pass up. So, I preface all of this by saying that I’ve never seen anyone do this, so I don’t know if it works, but I can tell you why I think it ought to work :) .

Here are two key reasons why putting your cover letter into two columns is a great idea:

1) It’s easier to read – Text is easiest to read when there are about 10 words per line, and the columns are justified. This is why newspapers, The New Yorker, and most direct marketing comes in columns. Check out this famous direct marketing ad from Joe Sugarman (a direct marketing legend): http://robertrosenthal.typepad.com/.a/6a00d8341c511c53ef0120a618b81b970c-pi

2) You’ll stand out – I’ve looked at hundred of cover letters and NEVER seen one in a two column format. For better or worse, it’s going to make you stand out and get noticed. Often times, that’s all you need. The little thing that makes you stand out might just get you an interview.

Published by Phil, on June 3rd, 2010 at 8:00 pm. Filled under: Cover Letter Tags: , No Comments