The Man in the Mirror is Telling you to Write a Cover Letter
One of the keys to building rapport and networking in person is to mirror the person you’re talking to. I’m not going to go in-depth into this since it doesn’t directly relate to cover letters, but check out this book…How To Make People Like You in 90 Seconds or Less.
Well, this same theory can be used in writing your cover letter. I go in-depth with this in my cover letter packet, but on the most basic level you can mirror the tone of the job posting. If the post is casual, have a more casual cover letter. If it’s very formal, then have a more formal cover letter. If it sounds like common sense, then it’s because it is – but I’m surprised how many people get it wrong.
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