Cover Letter Tone – It Doesn’t Pay To Be Silly
Your cover letter is not the place to showcase your knock knock jokes. It’s also not the place to display how great you are with texting language. No LOL or ROFL in your cover letter please. Again, you’d be surprised how much of this is seen. Your cover letter needs to have a professional tone – without being too laid back or too uptight. Actually, finding the right balance is one of the hardest things to do.
In advertising, it’s been known for a long time that silliness doesn’t sell. In fact, generally, the cuter and funnier an advertisement, the worse it does. Apply this advertising knowledge to your cover letter because – after all – your cover letter is your way of advertising yourself.